China is a exciting and incredible country to do business in. The opportunities and demographics are incredible. We put together some interesting facts about China and the Chinese market for you to take away with.


China has a population of 1.3 billion people or 20% of the world's population.


China's middle class is estimated to around 300 million people....and growing.


There are over 1,000 KFC stores and 120 Pizza Huts in China.


2/3 of the population (or 800 million) lives in the rural areas. The Chinese government hopes to move 400 million into urban cities within the next 25 years.


Due to the "one-child" policy in China, there are over 100 million one-child households. These children are known as "xiao huangdi" or "little emperors" and are known to be spoiled rotten by their parents and immediate family. But to marketers, these "little emperors" are a crucial market due to their make-up. Usually from the urban cities, these single kids tend to be confident, cosmopolitan and eager to try new things. China's little emperors may emerge as a driving force of lifestyle and market trends in China and beyond.


The first "economic zone" was Shenzhen, which is across the river from Hong Kong. A sleepy fishing village in the early 1980's, now its home to 20 million residents. Wal-Mart gets all their goods from this main China port.


China has the second largest internet connected population next to the US? And China has the largest firewall also, nicknamed the "Great Firewall of China".


34 percent of all cigarettes consumed in the world are consumed by the Chinese.


China consumes 26 percent of all the steel in the world and 31 percent of all the coal....and its still not enough to fuel the infrastructure China wants to build in the country.


GDP per head in China in 2005 was $1,700 (compared to $42,000 in the US)


China has 20 cities with populations greater then 10 million. One city, Chongqing, claims to be the largest with 31 million people.

Ok, you heard the talk, now do you want to see the walk? Take a look at our body of work in the Chinese market. Click here to view our portfolio.